The image or position that a product or service holds in the mind of the consumer is critical to its success. When a product or service holds in the mind of the consumer is critical to its success. Registry Cleaner Kit 2014 Serial Key Ramayan Serial Actors Name here. on this page. When a marketer targets consumers with a strong communication program that stresses the unique ways in which its product will satisfy the consumer’s needs, it wants the consumer to differentiate its product will satisfy the consumer’s needs, it wants the consumer to differentiate its product from among competitive products on the shelf. Ð Skinner distinguished two types of reinforcement (or reward) that influence the likelihood that a response will be repeated. The first type, positive reinforcement, consists of events that strengthen the likelihood of a specific response.

E.g., using a shampoo that leaves your hairs, feeling silky and clean is likely to result in a repeated purchase of the shampoo. Negative reinforcement is an unpleasant or negative outcome that also serves to encourage a specific behavior. E.g., buying of an antivirus software for you computer. Fear appeals in ad messages are examples of negative reinforcement such as life insurance commercials rely on negative reinforcement to encourage consumers to encourage the purchase. Ð When a learned response is no longer reinforced, it diminishes to the point of extinction, that is, to the point at which the link between the stimulus and the expected reward is eliminated.

If a consumer is no longer satisfied with the service a retail store provides, the link between the stimulus (the store) and the response (expected satisfaction) is no longer reinforced, it is “unlearned”. There is a difference, however, between extinction and forgetting. Forgetting is often related to the passage of time; this is known as the process of decay. Marketers can overcome forgetting through repetition and can combat extinction through the deliberate enhancement of consumer satisfaction. The objective of all marketing efforts should be to maximize customer satisfaction. Marketers must be certain to provide the best possible product for the money and to avoid raising consumer expectations for product (or services) performance beyond what the product can deliver.

Sep 18, 2013. Patterns Of Enterprise Application Architecture Martin Fowler Pdf Torrent. The term customer refers to the purchaser of a product or service whereas the term consumer refers to the end user of a product or service. A customer is.

Aside from the experience of using the product itself, consumers can receive reinforcement from other elements in the purchase situation, such as the environment in which the transaction or service takes place, the attention and service provided by employees, and the amenities provided. E.g.: most frequent shopper programs are based on enhancing positive reinforcement and encouraging continued patronage. The more a consumer uses the service, the greater the rewards. Reinforcement performed before the desired consumer behavior actually takes place is called shaping. Shaping increases the probabilities, that certain desired consumer behavior will occur. Many retailers provide some form of preliminary reinforcement (shaping) to encourage consumers to visit only their store. For example, some retailers offer loss leaders-popular products at several discounted prices-to the first hundred or so customer to arrive, since those customers are likely to stay to do so much of their shopping.